Large-scale Packaging
Monday, 27 October
It’s all about quantity and quality!
Objective
To develop a packaging system for a company with a large number of SKUs. Packaging system will utilize controlled vocabularies, consistent meta data and a templating system to keep everything organized and scaleable.
Process: Building a Controlled Vocabulary
Take a mail order catalog (3 should have been brought into class) and a spreadsheet (aka Excel or something like it) and enter in all the product data from your catalog into Excel. Stuff like the product name, the brand name, the type of product it is and certain features it has are important.
After that is done look at your columns of data. Are we referring to similar items with different words? Are we talking about similar product features with different words? If so, make a copy of the spreadsheet column and start to reduce the number of variants but deciding an a single preferred term for a given idea / product feature / product type.
Process: Categorization & Labeling
After your CV is complete it is time to decide on the best way to group your product list into categories. Do we group them by the tasks that you products accomplish? By manufacturer? By color? You can determine your categories by any column of data in your spreadsheet, but which way is the best?
After you have decided on a categorization system, you will need to come up with some clear labels for your categories.
Process: The Packaging
Work from your product data! Determine how much of the data in your spreadsheet needs to be on the outside of your packaging. Determine how many different sized boxes you will need, and then start to develop your grid and packaging concept.
Schedule
Courses
Graphic Design
Information Architecture
Senior Project
Visual Communications
Topics
Admin
Assignment
Resource
Maintained by James Spahr
prof (at) spahr.org
This weblog is licensed under a
Creative Commons License.
Powered by
Movable Type 2.6