Identity
Monday, 02 February
The first project that you will be doing with your chosen company is create a new identity for them.
Objective
Create a mark or type treatment that communicates what your company does. Apply this mark to a stationary set (letterhead, business card, envelope)
Requirements
The mark should be able to be read when it is very small (1/4 inch square) and should be able to be reproduced in one color ( — meaning, that if your mark is multicolor, you should also have a single color version). It should be able to live on a white or a black background.
Media and Process
Open
Schedule
2 Feb: Assignment given
9 Feb: Sketches due
16 Feb: Comps of stationary due
23 Feb: Final Due
Courses
Graphic Design
Information Architecture
Senior Project
Visual Communications
Topics
Admin
Assignment
Resource
Maintained by James Spahr
prof (at) spahr.org
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